Turn competitive research into positioning your team can use
Steve, an AI competitive intelligence platform, automates competitive research into battlecards, objection answers and positioning your sales team uses to win deals.
- Competitor changes
- Battlecards
- Objection answers
What does Steve do for product marketing teams?
Steve, an AI competitive intelligence platform, automates competitor research so product marketing can maintain accurate positioning, battlecards and objection answers. PMM stays the program owner while sales and leadership get guidance that reflects the current market, supporting higher win rates and shorter sales cycles.
Competitive Positioning
Craft winning narratives backed by real-time competitor intelligence.
Content at Scale
Turn research into editable battlecards, one-pagers and sales guidance.
Market Intelligence
Understand why you win and lose to sharpen your messaging.
Set it once. It answers everywhere.
The instruction, the documents and the source ranking you set for Steve’s replies are the same ones a rep’s own agent draws on — Claude, Cursor or Gemini — sourced back to Steve, not memorized.
You set one instruction in Steve, and Claude answers your rep with that line.
ClaudeBuilt for Product Marketing Teams
Connect competitor research, useful sales material and buyer feedback. Use the findings to improve your strategy and explain the business case to the team funding the work.
Steve Competitive Intel
When sales asks about a competitor, give them research they can use. Steve automates collection and helps you turn relevant changes into strategic insights and battlecards.
- Research and updates for your chosen competitors
- Editable battlecards for sales conversations
- Updates on relevant competitor activity
Steve Win/Loss
Why did we lose to Acme? What messaging resonates with enterprise buyers? Steve helps collect and analyze buyer feedback so you can review the evidence and refine positioning.
- Automated win/loss survey deployment
- Pattern review across deals
- Competitive weakness identification
Positioning your sales team actually uses.
As the PMM champion, get positioning, objection answers and battlecards that stay accurate, without personally rebuilding slides before every launch.