Gong Integration for surfacing competitive insights from customer calls
Review competitor mentions in calls
Monitor shared competitive intel
Organize relevant call evidence
How does the Gong integration work?
Steve, an AI competitive intelligence platform, connects to Gong and scans your call transcripts for competitor mentions — pricing hints, objections, and positioning cues. Every insight is tagged with the transcript context, so your team can review it before it updates a battlecard. Connect once in Settings; no bot has to join the call.
Steve scans each transcript for competitor mentions.
3
Review the insights and their transcript context.
4
Use insights to update battle cards automatically.
The Sales Calls table: participants, projects, detected competitors and dates.
Step 3
Triage insights collected from every Sales call
1
Every processed insight appears here to review.
2
Steve detects objections, comparisons and pricing signals.
3
Each insight is tagged with sentiment and context.
4
Approve, edit or reject before it reaches a battle card.
The Triage view: insights detected from calls, with sentiment and approval controls.
Detected from your calls, matched to the open deal
Steve reads every connected Gong transcript for competitor mentions and matches them to the deal they belong to — before anyone has to go looking for it.
Two Gong calls mention Acme, and Steve tags the open deal with it.
app.gong.io/call?id=4120
GongCallsDeals
Pricing call
Oct 6, 2026 · 34 min · AE, Head of RevOps
AE
Head of RevOps
TranscriptHighlightsComments
11:52
AEWhere are you in the evaluation?
12:08
Head of RevOps
Acme is also in the running for this rollout.Acme mentioned