A guide for your buying decision

Build or buy your competitive research workflow?

See what building costs your team versus what Steve, an AI competitive intelligence platform, includes out of the box.

If you build

Choose the sources and competitors, configure collection and connections, and assign the ongoing work. Source changes, important claim checks, content updates and team delivery still need an owner.

If you buy

Confirm which sources and workflows the plan includes, then add your own setup, review and administration time to the subscription price.

Compare the cost of building and buying

Use your own estimates and the actual product quote. Include review and administration on both sides. Enter zero only when a cost or task does not apply.

Currency (no conversion)Comparison period (months)Blended team cost per hourBuild: initial setup hoursBuild: ongoing hours per monthBuild: tools and infrastructure per monthBuy: internal setup hoursBuy: remaining internal hours per monthBuy: subscription and other required costs per month

Fill in every estimate to see the comparison.

These are cost estimates, not a prediction of revenue or product quality. Compare source coverage, output quality, support and responsibilities before making the decision.

Make the case to your team

State the problem, the owner, and how sales will use the answer.
List the alternatives and the effort each takes.
Measure win-rate or cycle-time gains. Don't assume them.

Build can work when your team owns the scope. Choose Steve to automate research and produce the battlecards, objection answers, and positioning to win deals.

Request a quote